Australia's #1 premium sex toy brand

At effyes, we believe that self-love is self-care. We're dedicated to creating a positive, safe and supportive community for vulva owners to explore their sexuality without fear, shame or stigma. Our range of products are expertly crafted and easy to use, so you can explore your sexuality with confidence. Whether you're just starting out or already an advanced player, we've got something for everyone! Come join the fun at effyes!

effyes was founded to create a friendly, safe, supportive and shame-free community to empower vulva owners to explore and take ownership of their sexuality.

Self-love is awesome… but for many out there, thoughts or sexuality and desire can be intimidating, confusing and can bring on feelings of shame and guilt.

If this is you, we see you.

We genuinely believe that self-love is self-care and shame should never come into the equation. That’s why we are dedicated to open communication and awesome orgasms for all! Together, we can take the fear, shame and stigma out of self love.